| Alice
Lonfat-Chu established Communiconcept in Geneva in 1985 after an
international public relations career which spanned the globe from North
America to Asia to Europe. She has specific background in media relations and marketing communications including advertising, corporate identity programmes, sponsorship, visuals, publications, exhibitions and community relations. She launched her public relations career in Hong Kong as one of the first senior local executives of Burston-Marsteller, the world's largest public relations firm. At Dow Jones Chemical Europe based in Zurich, she was responsible for external and internal as well as crisis communications in more than 20 countries. As head of Public Relations for R.J. Reynolds Europe, Middle East and Africa, she contributed to the success of the Camel Trophy and sponsoring communications. |
